Southern Glazer's Wine and Spirits VP Commercial Operations - American Liberty Division - Miramar in Miramar, Florida


The Vice President of Commercial Operations will build and manage support functions and personnel essential to optimizing productivity within the commercial organization. The role includes providing leadership for key strategic business processes including supplier planning, supplier marketing/programming, pricing, commercial finance, S&OP, and forecasting as well as effective analytics, data mining and route-to-market strategy. This position helps drive the business strategy and works closely with the leads in Commercial Sales to provide support in translation of the strategy into operational action across the Company portfolio.

This position requires a senior level executive professional who can integrate all aspects of commercialization and coordinate with executive & cross-functional leadership and stakeholders to ensure optimal revenue and profits.


This position may be responsible for the supervision of one or more of the following groups:

  • Trade Development/Supplier Management 

  • Commercial Finance 

  • Commercial Pricing 

  • S&OP 

  • Business Intelligence (if applicable) 

  • Commercial Strategy (if applicable)


The essential functions of the position include, but are not limited to:

  • Responsible for development and implementation of the overall Commercial Operations Strategy to enhance overall market performance, supplier performance, analytics capabilities and gross profit attainment goals. 

  • Maximize the manpower resources within the functional scope to optimize productivity and expansion of all personnel performing jobs related to pricing, marketing, trade development, analytics, and commercial supply chain to increase the profits of the corporation and increase total market share in the business. 

  • Lead, coach, empower and direct teams to perform for achievement of results in line with Company strategy and department goals while creating a culture of accountability and shared purpose among team members.

  • Responsible for the oversight and development of supplier planning, programming and activations to ensure that brand strategies and standards are achieved. Ensure alignment with supplier(s) to understand their brands, sales goals/projections and support in securing additional market share. 

  • Provide oversight, compliance administration and consistent strategy for Supplier Marketing activities and Commercial Finance functions to ensure fund management and pricing guidance are in place. 

  • Implement sales effectiveness initiatives and standard KPI’s for supplier reporting and scorecards, including quarterly business reviews frameworks; present supplier reports for market analysis, QBRs, RFPs and other related market strategy planning. 

  • Oversee full-cycle S&OP process and inventory management.

  • Responsible for the management and oversight of all functions related to budgeting, forecasting and pricing. Analyze and review on an on-going basis opportunities/threats, strengths/weaknesses affecting growth of company business.

  • Manage the development and implementation of effective business intelligence strategies including route-to-market, data analytics and other data resources to increase effectiveness of market strategies.

  • Interface with other functions across the company, representing the joint commercial team to matrix partners and leadership as needed.

  • Represent company to the industry through various roles including trade associations and supplier forums.

  • Perform other related duties as assigned by management


  • Bachelor's degree in a related field. 

  • Ten - Fifteen years wine and spirits experience, leading and managing multiple teams; In-depth knowledge of the market, market dynamics, and future trends. 

  • Proven team building capabilities, strong organizational skills, ability to multi-task. 

  • Proven ability of strong task management to handle multiple projects, meet deadlines and deliver timely and accurate achievement of assigned goals and objectives. 

  • Proficiency in MS Office Suite, with particular emphasis on Excel and PowerPoint. 

  • Advanced level of analytical skills, ability to use internal systems and syndicated data sources such as Nielson. 

  • Effective cross-functional collaborator, with demonstrated competency in a culturally diverse workforce. 

  • Excellent interpersonal, customer service, analytical/problem solving, problem management, presentation development, presentation delivery, and written/verbal communications skills. 

  • Ability to speak effectively before groups of management, suppliers, customers and employees of organization.


  • Master’s degree in management or MBA preferred. 

  • Fifteen or more years’ cross-functional industry experience. 

  • Exceptional leadership qualities that are identifiable and extend beyond the commercialization team. 

  • Extensive knowledge of SAP and internal systems such as Business Objects, Diver, Compass, Steelwedge and Sales Nav, etc


Primary Location:United States-Florida-Miramar

Shift:Day Shift

ReferenceNumber: MIR00000294

Category: Sales